Coinbase - Davos 2025

Duties: Design

About


Brand New School collaborated with DIA Studio to help Coinbase stand out in one of the most iconic spaces at the World Economic Forum Davos 2025. Together, we transformed the former Bank of America pavilion—long a symbol of traditional finance—into a bold platform representing a new financial paradigm.

The space combined data, messaging, and visual storytelling to position Coinbase at the center of conversations shaping the future of global finance. As part of the design team, I designed a series of graphic compositions and data-driven visuals that formed the core visual language of the installation, translating complex ideas into a clear, confident, and striking presence within the pavilion.



Case study available here

Credit


Produced by Brand New School
Strategy and Brand Design Partner: DIA Studio
CCO: Jonathan Notaro
Creative Director: Jeff Welk
Designers: Chae Park, Cathy Xiao, Jean-Michel Verbeeck, Diego Gil de Biedma, Ellie Sun, Albert Son
Animators: Gerald Mark Soto, Pete Germano, Jane Liu, Maria Cruz, Mike Costabile, Daniel Wenzel
3D Generalists: Chris Foster,Christopher Rodriguez
Managing Partner: Devin Brook
Executive Producer: Johnna MacArthur


Biheng (Ellie) Sun


Biheng (Ellie) is a multidisciplinary designer based in New York and Beijing, specializing in visual design, motion graphics, brand identity, and editorial design. Currently work as Designer/Motion designer at Brand New School.

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