Snap Inc. Lens Fest 2023

Duties: Animation

About

 
Lens Fest is an annual event that reinforces Snap’s position as a global leader in augmented reality and as a company shaping the future of the camera. Designed to strengthen relationships with creators, developers, and partners, the event celebrates Snap’s commitment to the AR ecosystem while attracting new talent, investment, and creative energy.

Infused with a youthful spirit and creative momentum, Lens Fest serves as a showcase of the world’s most compelling AR creators and ideas. Within this context, I animated the typography and floating 3D elements in the background using After Effects and Element 3D, shaping a cohesive motion language that added dimensionality, rhythm, and energy to the overall visual system.

Case study available here

Credit

 
Produced by Brand New School
CCO: Jonathan Notaro
Creative Director:  Andres Rivera
Producer: Ryan Burcham
Designers:  Cathy Xiao, Phoebe Hsu, Bon Zhang, Jun Yang, Jamie Kim, Nin Wang
Animation Director:  Gerald Mark Soto
Animators:  Felix Hemstadius, Cristina Rendon, Ellie Sun, Anthony Kim
Editors: Andrew Polich, Lin Wilde, Tyler Byrnes, Luke Buckley
Managing Partner: Devin Brook
Executive Producer: Garrett Braren

Biheng (Ellie) Sun


Biheng (Ellie) is a multidisciplinary designer based in New York and Beijing, specializing in visual design, motion graphics, brand identity, and editorial design. Currently work as Designer/Motion designer at Brand New School.

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