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Freitag
School project at School of Visual Arts

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Instructor:
Greg Lee, JungIn Yun

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Ideation animation storyboard illustration production

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Welcome to the exciting world of Freitag, where innovation meets sustainability. In this motion graphic project, I showcase the unique concept behind Freitag's promotional video, featuring their iconic bags made from truck tarp.

The video begin with a close-up of the rugged, textured surface of a truck tarp, slowly zooming out to reveal the whole tarp, cutting and shaping the material into stylish and functional bags. To emphasize the one-of-a-kind nature of each bag, I feature a sequence of the tarp being crop and assembled, showcasing the intricate patterns and textures that make each bag truly unique. The camera will also capture the attention to detail that goes into every stitch and seam, highlighting the exceptional quality and craftsmanship that Freitag is known for.

As the video reaches its climax, I reveal a stunning final shot of a pile of Freitag bags, each featuring a different pattern and graphic created by the cropped tarp. Slowly, the patterns will come together to form the iconic Freitag logo, emphasizing the brand's commitment to sustainability and creativity.