Snap - Lens Festival 2024

Snap - Lens Festival 2023
Motion Design

Cleint: Snapchat
Duties: Animation

Produced by Brand New School

Lens Fest is an annual event that solidifies Snap's position as a global leader in augmented reality and as a company shaping the future of the camera. It strengthens relationships with creators, developers, and partners, emphasizing Snap's commitment to AR. Additionally, Lens Fest aims to attract new investments, talent, and advertising to the ecosystem.

Infused with a youthful essence and profound insight, Lens Fest serves as a reflective showcase, spotlighting the creativity and dynamism of the world's most captivating group of AR creators and enthusiasts.

BNS employed a seamless blend of Cinema 4D and Element 3D within After Effects to craft dynamic 3D animated stickers and typography. Leveraging Element 3D facilitated efficient workflow management, particularly when accommodating frequent script alterations. Greyscalegorilla's 'Signal' played a pivotal role in ensuring our 3D assets consistently delivered flawless modular loops. By harnessing a combination of After Effects' 3D space capabilities and loop expressions, we seamlessly integrated all elements, enhancing the fluidity of the overall composition.

︎︎︎Case study available here

Animations

Chief Creative Director: Jonathan Notaro
Director: Nico Casavecchia
Creative Director: Andrés Rivera
Art Director: Amy Wallace
Designers: Cathy Xiao, Jun Yang, Phoebe Hsu, Bon Zhang, Andrew Tan, Nni Wang, Jean-Michel Verbeeck
Animation Director: Gerald Mark Soto
Animators: Felix Hemstadius, Anthony Kim, Cristina Rendónm, Biheng Ellie Sun
Compositor: Alexis Jo
3D Animators: Klopas Oey
Editor: Andrew Polich
Producer: Ryan Burcham
Associate Producer: Julia Prout
Managing Partner: Devin Brook
Executive Producer: Garrett Braren

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